Social media campaigns

• Social media campaigns involve communicating via platforms like Facebook, Twitter, Instagram, TikTok, etc. in order to reach large groups of people outside your direct network. 
• Some ideas to consider: 
  • Show real people who are impacted e.g. portraits, quotes, stories from disabled students, disabled healthcare workers, and disabled patients. 
  • Make use of hashtags to facilitate discussion, gather more stories, and measure engagement. 
• Resources on social media campaigns: 
  • The Health Communicator’s Social Media Toolkit 
  • Community Toolbox: Social Marketing Communication 
  • A Campaign for Social Change: Action Plan 

This tactic is considered to fall under the Education and awareness tactical approach.