Education and awareness
Education and awareness for placements, decision-makers, influencers, and the public can lead to improvements.
<!–Communicate information
- Posters
- Fact sheets
- Leaflets, pamphlets, books
- Newspapers, journals, online articles
- Radio and television
- Organizational and community newsletters
- Informational websites
- Presentations at public, institutional, organizational meetings
- Film-making and screening
- Re-circulate existing media coverage, such as:
- Disabled Doctors exist: Celebrating their contribution to medicine
- Most Doctors hold distorted view of disabled life: American study finds, Holland Bloorview Kids rehabilitation hospital, February 2021
- Docs with Disabilities podcast
Conduct accessibility audits at placements
- Accessibility audits are a way of assessing how accessible a workplace is for people with disabilities.
- By highlighting any shortcomings, placement sites can become more aware of the ways they can better meet disabled students’ needs.
- Accessibility audits can be completed through Abilities to Work.
Offer educational or training sessions, webinars, teach-ins
For resources, look into:
<!–Research
- Conducting primary and secondary research are important parts of effecting change as they can shed light on different issues and provide information on interventions that have succeeded elsewhere.
- Primary research can be as straightforward as tracking who enters, completes, and withdraws from a given program.
- Research findings can then be communicated to different audiences using some of the methods and platforms outlined in this section.
Social media campaigns
- Social media campaigns involve communicating via platforms like Facebook, Twitter, Instagram, TikTok, etc. in order to reach large groups of people outside your direct network.
- Some ideas to consider:
- Show real people who are impacted e.g. portraits, quotes, stories from disabled students, disabled healthcare workers, and disabled patients.
- Make use of hashtags to facilitate discussion, gather more stories, and measure engagement.
- Resources on social media campaigns:
- The Health Communicator’s Social Media Toolkit
- Community Toolbox: Social Marketing Communication
- A Campaign for Social Change: Action Plan
